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Thursday, March 5, 2026

Welcome to the Weird New Empty World of LinkedIn

Welcome to the Weird New Empty World of LinkedIn

Just when exactly did the world’s largest business platform turn into an endless feed of AI-generated slop?

BY STEVE CAREY, INC.com 

Back in October 2023, a relatively unremarkable thing happened. A platform called MagicPost launched with a limited amount of fanfare, privately backed by a small group of angel investors.

Now, given the deluge of AI-driven startups arriving in the slipstream of ChatGPT, one could be forgiven for thinking that a platform that auto-generated LinkedIn posts might struggle to emerge from a field of such well-marketed incumbents like Taplio or Hootsuite, both LinkedIn-friendly social posting tools with considerable built-in subscriber bases.

 

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