{"id":12856789,"date":"2026-02-04T00:35:25","date_gmt":"2026-02-04T05:35:25","guid":{"rendered":"https:\/\/www.philstockworld.com\/?p=12856789"},"modified":"2026-02-06T01:36:35","modified_gmt":"2026-02-06T06:36:35","slug":"ski-resort-ceo-issues-warning-amid-unprecedented-trend-in-us-region-one-of-the-worst","status":"publish","type":"post","link":"https:\/\/www.philstockworld.com\/2026\/02\/04\/ski-resort-ceo-issues-warning-amid-unprecedented-trend-in-us-region-one-of-the-worst\/","title":{"rendered":"Ski resort CEO issues warning amid unprecedented trend in US region: &#8216;One of the worst&#8217;"},"content":{"rendered":"<header class=\"entry-header\">\n<div class=\"container-small\">\n<h2 class=\"entry-title\"><a href=\"https:\/\/www.thecooldown.com\/green-business\/vail-resorts-low-snowfall-economy-ski-resorts-climate\/?\" target=\"_blank\" rel=\"noopener\">Ski resort CEO issues warning amid unprecedented trend in US region: &#8216;One of the worst&#8217;<\/a><\/h2>\n<p><span class=\"byline\">By <a href=\"https:\/\/www.thecooldown.com\/green-business\/vail-resorts-low-snowfall-economy-ski-resorts-climate\/?\" target=\"_blank\" rel=\"noopener\"><span class=\"author vcard\">Alyssa Ochs, <\/span><\/a><\/span><a href=\"https:\/\/www.thecooldown.com\/green-business\/vail-resorts-low-snowfall-economy-ski-resorts-climate\/?\" target=\"_blank\" rel=\"noopener\"><time class=\"entry-date published updated\" datetime=\"2026-02-03T05:35:00+00:00\"><\/time>The Cool Down <\/a><\/p>\n<\/div>\n<\/header>\n<div class=\"entry-content\">\n<p><em>Snowfall at one operator&#8217;s ski resorts has been approximately half the 30-year historical average and has led to declining sales.\u00a0<\/em><\/p>\n<h3 id=\"h-what-s-happening\" class=\"wp-block-heading\">What&#8217;s happening?<\/h3>\n<p>As SnowBrains\u00a0<a class=\"tcd-underline-1\" href=\"https:\/\/snowbrains.com\/vail-resorts-hit-hard-by-historic-snow-drought-skier-visits-plunge-20\/\" target=\"_blank\" rel=\"noopener\">reported<\/a>, as of mid-January, Vail Resorts&#8217; skier visits are down by 20% due to a lack of snowfall. The company, which owns and operates many mountain resorts, released early-season metrics with data through the start of 2026.\u00a0<\/p>\n<p>The assessment revealed significant declines in skier visits, total lift revenue, ski school signups, dining revenue, and retail sales. The company attributed these declines to limited snow coverage that has restricted usable terrain.\u00a0<\/p>\n<p><a href=\"https:\/\/www.thecooldown.com\/green-business\/vail-resorts-low-snowfall-economy-ski-resorts-climate\/?\" target=\"_blank\" rel=\"noopener\">More here &gt;\u00a0<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Snowfall at one operator&#8217;s ski resorts has been approximately half the 30-year historical average and has led to declining sales. What&#8217;s happening?As \u2026<\/p>\n","protected":false},"author":183,"featured_media":12856791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26282,26922,21,1,12,26281],"tags":[26920,858],"class_list":{"0":"post-12856789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-climate-change-earth","8":"category-market-news","9":"category-available","10":"category-uncategorized","11":"category-phils-favorites","12":"category-sciences","13":"tag-climate","14":"tag-science"},"_links":{"self":[{"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/posts\/12856789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/users\/183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/comments?post=12856789"}],"version-history":[{"count":3,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/posts\/12856789\/revisions"}],"predecessor-version":[{"id":12857043,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/posts\/12856789\/revisions\/12857043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/media\/12856791"}],"wp:attachment":[{"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/media?parent=12856789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/categories?post=12856789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.philstockworld.com\/wp-json\/wp\/v2\/tags?post=12856789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}